Trygghetsbyrån
Trygghetsbyrån was a consultancy agency specializing in comprehensive safety solutions for businesses. They offered a wide range of services designed to enhance the security and well-being of companies across various industries. From risk assessments and safety audits to customized training programs and emergency preparedness planning, Trygghetsbyrån was dedicated to helping businesses create safe and secure environments for their employees and clients.
Deliverables
Branding
Creative Direction
Visual Identity
Year
2022
Challenge
Trygghetsbyrån lacked a brand identity that accurately conveyed their expertise and commitment to safety. Without a strong, cohesive visual identity, it was challenging for them to establish a presence in the competitive safety consultancy market and build trust with potential clients.
Solution
As a branding consultant, I collaborated with Trygghetsbyrån to create a compelling and cohesive brand identity from the ground up. I developed a creative vision that encapsulated their core values of security and reliability. This vision guided the design of a distinctive logotype inspired by symbols of safety and stability, as well as a color palette that evoked protection and trust. The new visual identity effectively communicates Trygghetsbyrån's mission and services, distinguishing them in the market and fostering client confidence in their comprehensive safety solutions.
