Moss & Noor
Moss & Noor is a Swedish brand specializing in skincare products designed for individuals who engage in regular physical activity. Their products are formulated with active ingredients that cater specifically to the needs of the body during exercise, providing functional care for everyday movement.
Challenge
When Moss & Noor approached me, they were in need of a complete branding overhaul and new packaging design. They needed a brand image that would resonate with their target audience of athletes and fitness enthusiasts, emphasizing their scientific approach and commitment to delivering results.
Solution
I took on the challenge by developing a fresh and impactful branding strategy for Moss & Noor. I focused on highlighting their scientific rigor and performance-driven ethos through a modern and clean visual identity. The new branding emphasized clarity, reliability, and the promise of tangible results, aligning perfectly with their evidence-based approach. In addition to designing their packaging to be both functional and aesthetically appealing, I ensured that every aspect of the brand experience communicated Moss & Noor's dedication to enhancing the skincare experience for active individuals.
